Pine Software

A full production cycle company engaged in creating software for the financial industry connected with the financial markets.

A full production cycle company engaged in creating software for the financial industry connected with the financial markets.

Goal

Redesign the company's website, because the previous design didn't meet the current needs of the company (hiring new people, showing the relevant company work area and the current website design).

Redesign the company's website, because the previous design didn't meet the current needs of the company (hiring new people, showing the relevant company work area and the current website design).

Process

The first stage involved creating a questionnaire for stakeholders, where we identified the needs of customers, their expectations for the final outcome, as well as timelines and other project-related questions.

The next stage included the selection of a mood board and competitor analysis. While analyzing competitors, I created a Google table listing the functional features present in most competitors, as well as unique capabilities that could be of interest to the customer. This table was approved by stakeholders.

During the design process, stock illustrations were used to add uniqueness and a personal touch. To enhance visual content further, it was suggested to hire an illustrator for more detailed and high-quality illustrations. I provided the illustrator with descriptions of the necessary illustrations.

Designs for both the web and mobile versions of the website were created. For more details, you can review by following the link below.

The first stage involved creating a questionnaire for stakeholders, where we identified the needs of customers, their expectations for the final outcome, as well as timelines and other project-related questions.

The next stage included the selection of a mood board and competitor analysis. While analyzing competitors, I created a Google table listing the functional features present in most competitors, as well as unique capabilities that could be of interest to the customer. This table was approved by stakeholders.

During the design process, stock illustrations were used to add uniqueness and a personal touch. To enhance visual content further, it was suggested to hire an illustrator for more detailed and high-quality illustrations. I provided the illustrator with descriptions of the necessary illustrations.

Designs for both the web and mobile versions of the website were created. For more details, you can review by following the link below.

Client

Pine Software

Role

UI/UX Designer

Date

Freelance